Ambigrams for Western Union

A recent ad campaign for Western Union, created by Grant McCann in Sri Lanka is getting some international acclaim, and enthusiastic reviews. Based on ambigrams I created, the campaign promotes the ease of transferring money by way of Western Union across countries, continents and currencies: from rupees to pounds, rupees to riyals, or rupees to dollars, and vice-versa.mar27_08_3bmar27_08_2bmar27_08_1b

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Decoding Design by Maggie Macnab